California Sun Shampoo and Conditioner

 

For my first packaging design project, I created a brand for a fictional product to design labels for and apply those labels to three containers. I started by designing a logo, scaling up the labels, and then vectoring illustrations for this project. I chose to do a shampoo and conditioner brand called California Sun.

 

California Sun is a shampoo and conditioner brand targeted towards young women from their teens to their early twenties. This product captures the ambience of California's beaches with its beachy color scheme and typefaces.

 

General Info

Medium: Adobe Illustrator

Year: 2014